hi there!
I'm Bryony Hoare
I'm a
case studies
UX WRITING | CONTENT STRATEGY
Driving revenue from Verizon's plans page
Cart integration, service selection, and $3.1M total conversion per 1M traffic. I helped turn a static plans page into a shoppable experience.
UX WRITING | CONTENT STRATEGY
Redefining Verizon's PDP & Offers UX
Clarity, compliance, and a $10M content system. I transformed Verizon's product detail page and increased annual conversion by 15K.
VISUAL DESIGN | CONCEPTUAL AI
Building a rewards hub for Amazon Music
Amazon-mentored design sprint for customer growth/retention, Amazon storefront integration, and platform engagement.
PRODUCT DESIGN | CONTENT STRATEGY
Redesigning The Met's exhibitions page
Fellowship project at The Met to improve visitor expectations of what's on display via design and content restructuring.
PRODUCT DESIGN | PROTOTYPING
Creating an app for safe public transit
Educational project. SUBWAZE is used to report and avoid MTA incidents and delays. You might also encounter a rat or two.
DESIGN SYSTEM | UI DOCUMENTATION
Constructing a design system from scratch
Unofficial design system for Ollie. I used advanced Figma techniques and documentation to build it from 0 to 100.
fun explorations
CONTENT DESIGN | GAMIFIED DESIGN
Apple TV+ Severance quiz
Answer questions and gradually get refined until you're assigned to a department (…or not). 56K+ views and 15K+ quiz takers.
ILLUSTRATION | GRAPHIC DESIGN
Visual design and storytelling
I use a range of styles and love to draw virtually anything under the sun. Feel free to peruse some of my work outside of the UX space!
a bit more about me
Half writer, half designer, all about better user experiences
I make digital experiences a little simpler, a little friendlier, and a lot more human, one clear sentence and thoughtful interaction at a time. With a background that blends product design and UX writing, I'm adaptable to roles in the complete digital experience. I have 6+ years of experience in content and 3+ years in product design. Most recently, I've worked at:
